ATI


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ATI NETWORKS, INC.

Wireless communications has become one of those imperatives with which the high-tech industry must reckon. With the development of the Internet and the inherent opportunities it presents, it is only logical that these technologies would merge to become mutually complementary. On show #542B: Wireless Global Communications, World Business Review explores this issue with the company that pioneered wireless communications and tracking of GPS enhanced wireless devices over the Internet.

ATI Networks initially set out to revolutionize the mapping and routing technologies by integrating the military's GPS (Global Positioning System) with commercial land navigation applications. They developed the fastest such product available, a comprehensive "electronic road map" with the ability to retrieve and display exact locations of addresses anywhere within the U.S. Their initial development, NavQuest® originally termed AutoNav® was successfully utilized for U.S. Government and mobile business applications. ATI further advanced its revolutionary technology to adapt the NavQuest mapping and routing engine to the Internet.

ATI's Chairman, President and CEO, Larry Bestor, said, "People are interested in tracking their fleets and tracking the positions of their service people, their support people, sometimes their sales people, and also keeping track of where their delivery trucks are, where their mobile assets would beÉ that are being moved around the country and around the world." He added that the market for this tracking technology is fairly sizeable and includes more than the 60 million existing cell phone users. "Add to that the people that have pagers. Just about anybody that has a wireless device is a potential user of our software," said Bestor.

The LogiTrak set a new standard for finding and communicating with mobile workforces, providing the unique capability of meeting the location and mobile e-mail needs of businesses. LogiTrak is a Windows 95 software application for tracking the location of multiple vehicles and providing two-way messaging through a graphic interface exchange. This communication may be established between tracked vehicles on an electronic map display. Vital data pertaining to the vehicle is then correlated as the end-user makes the request.

Panel expert, Matt Flanigan, President of the Telecommunications Industry Association, said, "Wireless communications is booming and it's going to continue to grow. We predict that it's going to grow in double digits (well) into the year 2002." He also predicted that technologies such as these would change the way we live and the way that both businesses and consumers operate.

Other ATI Internet software solutions include many proprietary web site properties. These can be viewed in the Internet products section of the company's website. One of these sites, www.ArtGems.com, was the first fully automated, online art auction on the Internet.

Bestor sees intelligent highway systems as being the future direction of transportation and land-based navigation in the U.S. He said that available technology is not being as widely utilized in the United States as it is in Europe. "In Europe, they do have intelligent highway systems that they're using today," Bestor said. There are, however, a few impediments to wide scale deployment here in America. "It seems as though the market sometimes is ready for something but often the hardware devices haven't been there to utilize them. We have focused on creating software that could track and communicate over the Internet with both existing, and future, GPS enabled, wireless devices," he said.

Forward inquiries to ATI Networks, Inc., at (920) 922-7030.
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